Leftover rice,
meet your upgrade.

Colombians eat 365 eggs a year. But most of them at breakfast. The egg was the thing you add when there's nothing else in the fridge. We wanted it to be the thing you add to make everything better.

So we went after the most ordinary dishes in the Colombian kitchen: yesterday's rice, a plain noodle soup, toast with avocado, a slice of bread. Each one does the job. Each one gets better with an egg.

Mejóralo con huevo (upgrade it with egg) turned that simple truth into a provocation: close-up, indulgent food shots, social content built to be saved and shared, and radio spots that start with a sad plate and end with the sound of an egg cracking.