The work.
Platos de temporada*
30 restaurants, 30 days: every day a new dish that got better with eggs. It has its own case →
Key visuals*
One line, one visual for every audience.
Colombia is the world's third-largest egg consumer: 365 eggs per person, per year. But research showed a tension. The egg was the most convenient protein, not the most loved. Fast, cheap, easy, and taken for granted.
Our answer was a platform, not a campaign: Con huevos queda mejor, everything's better with eggs. Not just the dish, but the moment and the person eating it.
One line, eleven lives: your meals, your family's taste, your baby, your muscles, your mind, your lunchbox, your body at 60+. A storybook-narrated film where a plain rice and a lonely arepa finally get their hero. And Platos de temporada: 30 restaurants, 30 recipes, 30 days, proving that every menu looks and tastes better with an egg on top.
It's the idea that won Fenavi's 2026 pitch, and the umbrella every piece of the brand lives under this year.
30 restaurants, 30 days: every day a new dish that got better with eggs. It has its own case →
One line, one visual for every audience.