The work.
All the episodes*
Behind the mic*
Personal stories connect better than any ad. So instead of talking about eggs, we asked people to talk about life, and let the egg show up where it always does: in the everyday.
Hablemos con huevos (in Spanish, "having huevos" means having guts) is an intimate video podcast where the egg becomes a symbol of discipline and effort.
Creator Ami Rodríguez on bullying and making her own mark. Soy Bans on having more guts than prejudice. Tatiana Calderón, Colombia's first woman in Formula 1, on what it took to get there.
A format that gave a commodity something it had never had before: a voice.