The Palermo Open is the most important polo tournament in the world, and every premium brand is there fighting for the same attention.
Navarro Correas asked us to stand out among dozens of sponsors. Instead of another logo on the field, we built something people could climb on.
Together with riders, horsekeepers and artisans, we created the first-ever Polo Carrousel: an elegant installation where anyone could mount a polo horse and ride, sparkling wine in hand. We launched it with films on TV and digital, and the carrousel did the rest.
Every other sponsor put up a logo. We put people on a horse.
