• CLIENT

    Movin

  • AGENCY

    Newcycle

  • COUNTRY

    Panamá

#PelaElOjoPanamá is a citizen awareness campaign aimed at promoting transparency and democratic participation. Its mission: to expose politicians with open corruption cases and prevent their re-election in the 2019 general elections.

For years, Panamanians continued voting for the same politicians, justifying their actions with the phrase: «they steal, but they get things done.» To challenge this mindset, we transformed a widely recognized Panamanian gesture into a powerful form of protest, shining a spotlight on political corruption.

The impact was undeniable: out of 51 deputies, only 15 were re-elected in the 2019 general elections.

Manifiesto

#Social media

+8000 follower in two months, million impressions and it was a trend topic on more than one occasion.

Currently + 40,000 followers and counting.

#Press

#PelaElOjoPanama drew attention in local press and global media.

Contact

Let's work together!

Contact me!

Call me: (+57) 3112159879

Contact