CLIENT
Movin
AGENCY
Newcycle
COUNTRY
Panamá
Movin
Newcycle
Panamá
For years, Panamanians continued voting for the same politicians, justifying their actions with the phrase: «they steal, but they get things done.» To challenge this mindset, we transformed a widely recognized Panamanian gesture into a powerful form of protest, shining a spotlight on political corruption.
The impact was undeniable: out of 51 deputies, only 15 were re-elected in the 2019 general elections.
Currently + 40,000 followers and counting.