CLIENT
Samsung
AGENCY
Newcycle
COUNTRY
Argentina
Being a mother is not what it was before, the role of women in modern society has made motherhood no longer an imposition, it is something that happens and is chosen to live. At Samsung we know this, that's why we wanted to greet all real and imperfect mothers.
We launched the TV spot through digital media, achieving of more than 1,700,000 people reached .
CLIENT
Samsung
AGENCY
Newcycle
COUNTRY
Argentina
Central Hearing Loss is an illness that affects more than one million Argentines and they don’t know it. That’s why SAMSUNG developed Usound, an app that allows you to perform a test to measure the level of hearing loss. For the launch of the app, we developed a sensory film with surround sound that would allow us to experience hearing loss. And so, generating awareness of the disease and how to use it could help detect Central Hearing Loss it in time.
